“The essence of branding is not name recognition. It is the emotion that our brand brings out in our customers. At VAN HEUSEN, we can proudly declare that any cosmopolitan male or female is emotionally engaged to the image we portray. When they wear VAN HEUSEN, they feel confident, sophisticated and overall successful.”

-Joanne Rivera, Marketing Manager of Madison Retailers Inc.(VAN HEUSEN)

May 13, 2009 was a night of celebration for the Super brands awardees held at the Le Soufflé, The Fort. Eamonn Sadler, CEO of Superbrands Ltd. congratulated the companies who had become part of the global family of Superbrands and for gaining the well coveted status. Its hardcover book pays tribute to the strongest and most important brands in the country. Why did Van Heusen make it? Since 1881, the brands superior-quality and ready-made dress shirts well-known for its classic, updated and clean appeal has dominated the marketplace reaching the Philippine souk. The modern technology incorporated in each of the dress shirts offers the convenience of wash, dry and wear. Its permanent press finish gives the cotton fabric its elasticity, flexibility and resiliency.

Van Heusen’s array of formal and casual wear comes in a variety of smart elegant designs, traditional solids, subtle patterns as well as playful stripes, checks and colors perfect for the cosmopolitan Filipino men.